Will the end of BPF cost me more?
Yes, you may find this is the case. Many PPC agencies have operated on discounted fees for clients based on thier spending with Google. In extreme cases, the clients often pay nothing when an agency hits Google-enforced spend targets based on that client's clicks. We at GoldLadder though are sceptical of this approach - fees are to buy management time on the account, and this time is dictated by the competitive nature of the keywords (i.e bid management and ad design), and the clients need to refresh and refocuss thier offereings (i.e updating ecommerce prices in ads or managing area-based travel adgroups according to availability).
So, the question should be, if your existing agency is raking it in on BPF from your campaigns, are they really doing enough to keep your campaign competitive? And how or why will they feel the need to reduce your click spend? Please feel free to explore the options on this page relating to our work on PPC, or contact us to speak to our team of experienced search marketing professionals and find our more.
PPC Management
At GoldLadder, we believe PPC Management encompasses keyword research, ad creation, website linking, competitor monitoring, budget and bid management, ROI tracking, analysis and consultancy – in fact all work associated with Pay Per Click. If you want more from your Pay Per Click Management Fees, find out why we can provide the solution.
Google Adwords
GoldLadder have been supplying Google Adwords solutions since the product's conception. Now an officially recognised Qualified Adwords Company with all staff being fully Adwords Qualified Professionals, we are well placed to deliver a campaign that out-performs your competition. Please feel free to explore the options on this page relating to Google Adwords and how we approach it, or contact us to speak to our team of experienced search marketing professionals and find our more.
